Paid media marketing is expensive. So how do you convert at the highest levels–reducing cost while increasing value?
Fortunately, my buddy Walt Burch, co-founder of Envoy Media Group, found the exact solution to this gigantic business problem – empathetic marketing.
In today’s episode, my good friend Walt and I explore the paid media world and the value of empathetic marketing.
Today, he shares how emotional connection and asking the right questions help understand the real problem of your customers.
Read along to learn more.
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Understanding Empathetic Marketing
Empathetic marketing, in a nutshell, is all about putting ourselves in our customer’s shoes.
It’s stepping into their world, understanding their pain points, and delivering solutions that genuinely address their needs.
But with paid media, you don’t have that much time to go through the whole buyer’s journey to understand them. And it’s not like you can hope and pray that someone might convert into a paid customer one day. That is lost money for paid media advertising!
So what Walt and his team, who has run billions of paid media, think is that if they can connect emotionally right off the bat with their prospects, ask the right questions, and build trust, their prospects would then start opening up about what it is that they need help with.
The First Question Strategy
The real challenge with marketing is to help someone feel whatever emotional state they’re in to take that next action. And it does require a high degree of empathy.
But how would you unlock that challenge when you lack that face-to-face human interaction in digital marketing?
What Walt and his team did was to make it easier for their leads to get into a multi-step form. And the first question they always ask is the most irresistible one.
That very first irresistible question is like the 50% of the challenge. It is what’s going to make or break your campaign.
According to Walt…
“The longer we can keep a really healthy conversation, where the user feels that they’re moving closer towards something that can improve their life, the better.”
So, how do you start a conversation with an irresistible question that lures in prospects?
Listen in or watch the full episode HERE as Walt shares the same tactic that brought millions of dollars to his marketing agency.
Additional Resources:
– Sign up for HighLevel’s LevelUp Summit 2023 here
– Learn how to jumpstart your SaaS business for FREE here
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Connect with Walt
– Follow Walt on LinkedIn here
– Visit Envoy Media Group’s website here
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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.
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