What is the future of marketing?
If you haven’t heard all of the shocking news about AI, you’re probably living under a rock.
AI isn’t just a buzzword. It is a transformative force, slowly reshaping the marketing landscape and the world.
But the question is… are we ready for it?
In today’s episode, Tyler and I talk about AI’s massive impact on the marketing world and how you can leverage it to grow your business without risk.
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Forms of Leverages
In the realm of marketing, leverage comes in various forms, each offering different opportunities to amplify your efforts and drive business growth.
From leveraging technology to social influence, these forms of leverage can be game-changers for your business.
Here are just a few examples of leverages that shifts entire markets, governments, and people.
1. Labor
It is a classic early form of leverage preceded by the idea that if you wanted to do more than you could for yourself, you get more people. And that was how businesses grew.
2. Capital
After human labor became popular, the next one evolved – capital or finances. It is the ability to not just have people but also the financial resources to create money out of money. This is like the advent of banks and how the market empires and stocks were born.
3. Technology and Code
This is what I’d consider the significant shifting point. It’s almost like the Industrial Revolution. Aside from cars and technology advancements, it introduced software that gave us greater leverage.
How to Leverage AI
We all know now the first three forms of leverage. Now let’s go to the most recent leverage that is blowing up the internet and shaking up the world – AI.
Artificial Intelligence, or AI, has come a long way since its inception as a science fiction concept to a tangible force that is (or soon to be) a part of our day-to-day lives.
It has become a game-changer across industries, and marketing is no exception.
With its ability to analyze vast amounts of data, learn patterns, and make intelligent decisions, AI has the potential to unlock new business possibilities.
“With AI, you can actually scale linearly in terms of that input because you’ve got predictable inputs and outputs like it doesn’t take a sick day, it doesn’t take time off, it doesn’t change careers.”
It’s like having a leveling-up tool without the risk. And it’s not even in its most complete form yet!
To learn more about leveraging AI and its impact on the marketing world, listen to or watch the full episode here.
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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.
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